Influencer marketing is one of the hottest, and effective, ways to get your brand in front of a massive targeted audience. Why? Because it works, and works extremely well. It allows brands to connect with their audience in a more organic way, when compared to traditional forms of digital advertising. There are still some CMOs and executives that aren’t on board yet, so I want to highlight five reasons why influencer marketing is something that, without a doubt, needs to be part of your marketing strategy.
1. Traditional ads are becoming ineffective.
Consumers are becoming immune to traditional ads online. Years ago, every publisher ran the same layout — a banner ad in the header and then multiple ads units in the right-hand sidebar. Even when placed in other locations, they are still easily identified.
Advertisements stick out like a sore thumb these days and consumers are now using software to flat-out prevent ads from being displayed, with 26 percent of desktop users and 15 percent of mobile consumers using blockers to remove ads from publishers’ websites. So, even if you come up with a great ad and experience decent conversion rates, if users have ad blockers enabled they will never encounter your offer.
2. Brands are spending more on influencer marketing.
An astonishing 59 percent of marketers will increase influencer marketing budgets in 2016, further proving how effective it is. While the early adapters have already experienced first-hand how effective it can be, new brands are getting involved every day.
While my agency works with larger brands on large-scale influencer campaigns, we have received numerous inquiries from smaller brands to even mom and pop stores wanting to learn more about this latest marketing phenomenon. Figure out how to make influencer marketing work before your competition does.